Master of Business Administration (MBA) with a specialism in Digital Leadership

In this course, students will have the opportunity to develop the knowledge and skills as a business manager in various work settings. By the end of this course, students will also be taught in developing their own capabilities in integrating knowledge, skills and personal qualities that are applied appropriately in response to various circumstances. You can enroll in the APU-CMI Dual Accreditation program by registering for a certification through APU. Students pursuing a Master of Business Administration with a specialism in Digital Leadership will have the option of enrolling in a CMI L7 Diploma in Strategic Management and Leadership Practice, which will be awarded subject to CMI moderation.

This program, available both Full time (1+ years) and Part time (2.5-3 years), is designed to:

• Equip students with advanced skills to tackle digital transformation challenges.
• Develop key employability skills in a fast-growing sector, preparing students for opportunities across diverse industries.

In addition to managers seeking to enhance skills required for digital transformation, this program is also useful for mid to senior level managers to facilitate their career growth with the increasing popularity of employees engaging in technology advancements.

THE BENEFITS OF THE PROGRAMME

Upon successful completion of this programme, participants will develop a robust set of intellectual and practical skills within the strategic business and management environment, enabling them to identify leadership requirements and demonstrate appropriate capabilities in various situations. They will gain proficiency in the technology relevant to their profession, enhance their innovative problem-solving skills to address global business management challenges, and conduct ethically responsible research. Participants will also acquire insights into behavioral science and marketing analytics, using tools that track user preferences to drive targeted marketing efforts. Additionally, they will learn to communicate effectively across diverse audiences, manage themselves professionally, and apply investigative research methods within major business paradigms while fostering their own continuing professional development and critical analysis of the digital landscape.

WHO SHOULD ATTEND

This programme is tailored for managers seeking to enhance their skills in navigating digital transformation challenges. It is particularly beneficial for middle and senior-level managers aiming for career advancement, as digital leadership has become a crucial area of focus in response to employers' growing demand for professionals equipped with managerial expertise, digital acumen, and strategic vision.

GENERAL REQUIREMENTS

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS

• IELTS: 6.0

This programme comprises 13 coursework modules, including 10 core modules and 3 specialisation modules, and a Project.

PRE-REQUISITE MODULES (FOR NON-BUSINESS STUDENTS)

Duration: 1 Month (Full time) / 2 Months (Part-Time)

1. Managing People
2. Understanding Customers
3. Managerial Finance
4. Business Environment & Strategic Planning

Core Modules

1. Organisational Behaviour
2. Technology Management
3. Managerial Economics
4. Global Strategic Management
5. Accounting & Finance for Managers
6. Statistical Decision Making
7. Human Resource Management
8. Digital Marketing Tools and Trends
9. Entrepreneurship
10. Research Methodology

Specialisation Modules:

1. Leading Digital Business Transformation
2. Big Data Analytics and Technologies
3. Digital Execution

PROJECT

You will conduct in-depth research in Digital Leadership for both academic and industry applications. This will involve planning and executing individual research and analysis, culminating in a significant academic paper, consultancy report, or case history that contributes to the field.