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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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Master of Commerce (Marketing)

Course overview

Statistics
Qualification Master's Degree
Study mode Full-time, Part-time
Duration 2 years
Intakes February, July
Tuition (Local students) $ 729
Tuition (Foreign students) $ 1,045
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About

This Master Degree is coursework-based, industry-focused and has even ranked second in Australia in the 2017 Eduniversal Best Masters Ranking. This course covers aspects of marketing communication, digital marketing and the application of marketing in particular manufacturing and service industries. 

In addition to interacting with the industry regularly through guest speakers and practical workplace projects, students will have the opportunity to apply their critical thinking and analytical abilities to modern marketing challenges, with particular focus on marketing in an international context. 

Admissions

Intakes

Fees

Tuition

$ 729
Local students
$ 1,045
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

Entry requirements

  • Credit for Recognised Learning (CRL) is considered on an individual basis.

English competency

  • English Requirement IELTS 6.5 overall, no less than 6.0 in each section, or other proficiency equivalent.
  • Completion of a bachelor’s degree in which English was the language of instruction can also be viewed as satisfying the English requirement.
  • This will be assessed on a case-by-case basis.

Prerequisites

  • Certificate in Advance English (CAE): Grade C
  • Pearson Test of English Academic: 60

Curriculum

Year 1

Semester 1

  • Global Marketing Management
  • International Marketing for Managers
  • Storytelling & Digital Media
  • User Experience Design

Semester 2

  • Buyer Behaviour and Analysis
  • Digital & Interactive Marketing
  • Marketing Intelligence & Analytics
  • Strategic Brand Management

Year 2

Semester 1

  • Business Research Methods
  • Integrated Global Communications
  • Optional*
  • Optional*

Semester 2

  • Marketing Project 1
  • Elective
  • Elective

*Optional list

  • Advanced Digital Advertising
  • Big Data Analytics in Marketing
  • Branding Luxury
  • Consultancy/Internship
  • Consumer Biometrics & Innovations
  • Creative Strategies & Decision Making
  • Luxury Design Aesthetics
  • Semiotics in Luxury Branding
  • Storytelling and Digital Media
  • User Experience Design
  • Graduate Business Study Tour

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