BA (Hons) - Marketing

Dublin Business School
Dublin, Ireland
Bachelor's Degree
Study mode
3 years
Total tuition fee (local)
USD 19,828
Total tuition fee (foreign)
USD 33,131

Entry Requirements

  • Honours Bachelor Degrees (Level 8)
  • Leaving Certificate
    • Applicants must obtain a minimum of grade C3 in two higher-level subjects and grade D3 in four ordinary level subjects, including a language. Some degree programmes will also require a minimum of D3 in ordinary level Maths and /or English. Please see individual course entry requirements for further details. 
  • A-Levels/GCSE
    • Applicants must obtain a minimum of four GCSE passes at grade C to include Maths and English plus two A-level passes at grade C or higher.
  • BTEC
    • Students applying for any QQI (formerly HETAC) honours/ordinary degree or higher certificate must have obtained a minimum of a BTEC National Diploma in a cognate area. 

Note: If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.  

English Language Requirement:

  • For EU or Non EU applicants whose first language is not English an additional requirement is to have achieved a minimum IELTS score of 6.0 or equivalent to qualify for admission to the Honours Degrees (level 8 programmes) .


Year 1

  • Marketing Essentials
  • Economic Perspectives
  • IT Essentials
  • Maths & Statistics for Business
  • Business context & Organisation
  • Communications for Personal Success
  • Learning to Learn

Year 2

  • Employability Skills
  • Innovation & Entrepreneurship
  • Management
  • Selling & Sales Management
  • Marketing Communication

Options (Choose 2)

  • Web & Media Design
  • Digital Marketing Concepts
  • Event Planning
  • Special Events Environment
  • Digital Planning & Management
  • Cloud Computing for Business

Year 3

  • Employability in Action
  • Lifelong Learning
  • Strategic Management
  • Consumer Analysis
  • Marketing Research

Options (Choose 2)

  • Services Marketing
  • International Marketing
  • Event Marketing
  • Event Operations
  • Implementing Digital Media
  • Web Marketing Design & Development
  • Cloud Technologies for Marketing

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