MSc Marketing

Dublin Institute Of Technology
Dublin, Ireland
Master's Degree
Study mode
1 year
Total tuition fee (local)
USD 9,979
Total tuition fee (foreign)
Contact the university / college

Entry Requirements

  • A minimum second class honours degree (2.2 grade or higher) in a discipline other than business or marketing, or equivalent.
  • Selection may be by interview.

*Any candidate who has prior business qualifications is ineligible for this programme and might consider enrolling on other DIT postgraduate programmes offered by this Faculty.

English Language Requirements:

  • TOEFL: 550 (paper based), 213 (computer based), 92 (internet based).
  • IELTS: 6.0
  • GCE O Level English: Grade C
  • GCSE English: Grade C


In Semester 1, you will study all the fundamental business modules such as Management, Marketing, Finance and Marketing Communications. Such accelerated learning is designed to give you the conceptual tools needed to analyse business situations and to undertake business planning. In all areas, we take a hands-on approach so that individual and group coursework accounts for 50% of the assessment for each module.

In semester 2, you will engage more closely with specialist marketing modules such as Marketing Metrics, Strategic Management and Online marketing. These will require you to exercise your analytic and decision-making skills by means of case-study based learning.

In addition, you will make an in-depth study of two areas of marketing; these are selected from the current set of options:

  • Business-to-business Marketing
  • Management of Sales
  • International Marketing
  • Services Marketing
  • Communications and Society

A defining feature of the learning experience on the MSc Marketing is the completion of a primary research dissertation. The student, following an immersion in research methods in semester one, embarks on a significant learning journey culminating in the completion of a 20,000 word masters dissertation, exploring contemporary issues in marketing theory and practice. The student receives the support of an academic supervisor throughout the research process

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