BA (Hons) in Business Management with a specialism in Business Analytics

This program equips students with a strong understanding of business analytics and its role in decision-making from multiple stakeholder perspectives. It provides practical knowledge of applying analytics in key areas such as finance, accounting, marketing, and human resource management. Students gain insight into contemporary and future business challenges that require data-driven solutions. Additionally, the program develops essential professional skills, including business analysis, problem-solving, evidence-based communication, and research on current issues in business analytics.

Direct Entry to Level 1 of the Degree

STPM

• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.

A-Level

• 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

UEC

• 5 Grade B’s in UEC with a Pass in Mathematics and English.

Matriculation / Foundation

• Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree

Diploma

• Successful completion of the APU Diploma.
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree.
• (Subject to the approval of the APU Academic Board)

* The requirement to pass Mathematics and English subjects at STPM, A-Level, and UEC can be waived if the qualifications contain Mathematics and English subjects with equivalent or higher achievement.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent) published by Malaysian Qualifications Agency (MQA).

English Requirements

International Students

• IELTS: 5.5
• TOEFL IBT: 46
• Pearson (PTE): 51
• MUET: Band 4

Year 1

Common Modules

• Introduction to Management
• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• Business Economics
• People Management
• Accounting Skills
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Year 2

Common Modules

• Behavioural Science in Organisation
• Innovation Process
• Enterprise Resource Planning with SAP Platform
• Business Ethics and Governance
• Delivering Customer Value
• Business Research Methods

Specialised Modules:

• Operations Management
• E-Business Management
• Critical Thinking in Management
• Data Analytics in Accounting & Finance
• Data Management

Elective Modules (Choose 1):

• Managing Finance OR Financial Management

Internship (16 weeks)

Students will undertake an Internship/Industrial Training for a minimum period of 12 weeks to prepare them for a smooth transition from the classroom to the working environment.

Year 3

Common Modules

• Strategic Management
• Leadership Theory and Practice
• Venture Building

Specialised Modules:

• Data Strategy and Analytics
• Managing Change
• Asian Economics
• Investigation in Business Management
• Contemporary Management
• Global Marketing
• Business Management
• Project

Elective Modules (Choose 2):

• Behavioural Science & Marketing Analytics OR HR Analytics
• Strategic Marketing Planning OR International Strategic Management

MQA COMPULSORY SUBJECTS

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum