BA (Hons) in Business Management with a Specialism in Digital Leadership

APU's BA (Hons) in Business Management with a specialism in Digital Leadership equips students with the skills to strategically utilize digital resources to achieve business objectives. The program emphasizes digital transformation, managerial leadership, and business adaptability in a disruptive digital marketplace. Students gain practical experience in digital marketing, leadership, strategy, and execution while developing key employability skills such as communication, problem-solving, and creativity. Graduates are prepared to excel as effective managers and business leaders in an agile, technology-driven environment.

Direct Entry to Level 1 of the Degree:

STPM

• 2 Passes in STPM with a minimum Grade C (GP 2.0).
• A Pass in English and Mathematics at SPM Level or its equivalent.

A-Level

• 2 Passes (Grade A-D) in A-Level.
• A Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent.

UEC

• 5 Grade B’s in UEC with a Pass in Mathematics and English.

Matriculation/Foundation

• Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree:

Diploma

• Successful completion of the APU Diploma.
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree.
• (Subject to the approval of the APU Academic Board)

*The requirement to pass Mathematics and English subjects at STPM, A-Level, and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).

English Requirements

International Students

• IELTS: 5.5
• TOEFL IBT: 46
• Pearson (PTE): 51
• MUET: Band 4

Year 1

Common Modules:

• Introduction to Management
• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communication Skills
• Fundamentals of Entrepreneurship
• People Management
• Accounting Skills
• Marketing
• Business Law
• Business Economics

Year 2

Common Modules:

• Behavioural Science in Organisation
• Innovation Process
• Business Ethics and Governance
• Critical Thinking in Management 
• Business Research Methods
• Enterprise Resource Planning with SAP Platform

Specialised Modules

• E-Business Management
• Operations Management
• Leading Digital Business Transformation
• Digital Marketing
• E-Commerce

Elective Modules (Choose 1)

• Managing Finance OR Financial Management

Intership (16 weeks)

Students will participate in a 16-week Internship or Industrial Training program to help them transition seamlessly from academic studies to the professional workplace.

Year 3

Common Modules

• Strategic Management
• Venture Building
• Asian Economics

Specialized Modules

• Digital Finance
• Digital Strategy and Analytics
• Contemporary Management
• Investigations in Business Management
• Global Marketing
• Digital Execution
• Business Management Project

Elective Modules (Choose 2)

• Corporate Finance OR Building Customer Relationships
• Strategic Marketing Planning OR Innovation
  Management and New Product Development

MQA Compulsory Subject

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculu