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Bachelor of Arts (Honours) in Business Management with a specialism in E- Business
About
The Bachelor of Arts (Honours) in Business Management with a Specialism in E-Business program equips students with a strong understanding of e-business activities across various organizations, emphasizing their context, purpose, and importance in today’s digital landscape. Students will gain in-depth knowledge and practical skills in creating, funding, and managing online businesses while exploring both theoretical and hands-on aspects of conducting business on internet platforms. The program also fosters essential employability skills, including critical thinking, problem-solving, communication, IT proficiency for business applications, and research capabilities in e-business. Additionally, students have the opportunity to obtain a CMI L5 Certificate in Management and Leadership through the APU-CMI Dual Accreditation, awarded subject to CMI moderation. With APU’s partnership with the Digital Marketing Institute (DMI), a globally recognized leader in digital marketing accreditation, students will benefit from the latest industry insights to enhance their professional potential in the evolving digital economy.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, September |
| Tuition (Local students) | $ 22,510 |
| Tuition (Foreign students) | $ 23,593 |
Subjects
-
Business
-
Business, Management
-
E-Commerce
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 22,510 | $ 23,593 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 22,510 | $ 23,593 |
| Estimated cost per year | $ 7,503 | $ 7,864 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
|
Library Deposit
(refundable)
|
$ 112 |
|
Engineering Laboratory Deposit
(refundable)
|
$ 112 |
| Enrollment Fees | $ 180 |
Foreign students
| Description | Amount |
|---|---|
|
Application & Student Visa Fees
|
$ 936 |
|
International Student Registration & Administrative Fees
|
$ 1,127 |
|
Library Deposit
(refundable)
|
$ 112 |
|
Engineering Laboratory Deposit
(refundable)
|
$ 112 |
| Personal Bond (refundable) | $ 225 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Direct Entry to Level 1 of the Degree
STPM
- 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-Level
- 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC
- 5 Grade B’s in UEC with a Pass in Mathematics and English.
Matriculation/ Foundation
- Passed Foundation programme (minimum CGPA of 2.0).
Entry to Level 2 of the Degree
Diploma
- Successful completion of the APU Diploma or
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
- (Subject to the approval of the APU Academic Board)
* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
English Requirements
International Students
- IELTS: 5.5
- TOEFL IBT: 46
- Pearson (PTE): 51
- MUET: Band 4
Curriculum
DEGREE LEVEL 1
Common Modules
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
DEGREE LEVEL 2
Common Modules
- Behavioural Science in Organisation
- Operations Management
- Innovation Process
- Business Ethics and Governance
- Business Research Methods
- Delivering Customer Value
- Enterprise Resource Planning with SAP Platform
Specialised Modules
- E-Business Management
- Digital Marketing
- E-Commerce
- Social Media & Communication
Elective Modules (Choose 1)
- Managing Finance
- Financial Management
INTERNSHIP(16 WEEKS)
Students will participate in a 16-week Internship or Industrial Training program to help them transition seamlessly from academic studies to the professional workplace.
DEGREE LEVEL 3
Common Modules
- Strategic Management
- Venture Building
Specialised Modules
- Digital Strategy and Analytics
- Managing Change
- Investigations in Business Management
- Contemporary Management
- E-Business Procurement
- Enabling Technologies for Digital Marketing
- Global Marketing
- Business Management Project
Elective Modules (Choose 2)
- Corporate Finance OR Building Customer Relationships
- Integrated Marketing Communications OR Retail Marketing Management
MQA COMPULSORY SUBJECTS*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum