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Bachelor of Arts (Honours) in Digital Advertising
About
APU's Bachelor of Arts (Hons) in Digital Advertising, in partnership with the Digital Marketing Institute (DMI), equips students with expertise in digital advertising technologies, concept generation, and creative thinking. The program integrates design research, theoretical knowledge, and hands-on studio projects to foster experiential learning. Students develop skills in advertising campaigns, focusing on strategy, planning, integrated communications, art direction, and copywriting. With guidance from experienced faculty and industry professionals, along with industry placements and agency visits, graduates are well-prepared for careers in the evolving digital marketing landscape.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, September |
| Tuition (Local students) | $ 22,999 |
| Tuition (Foreign students) | $ 23,539 |
Subjects
-
Art
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 22,999 | $ 23,539 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 22,999 | $ 23,539 |
| Estimated cost per year | $ 7,666 | $ 7,846 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
|
Library Deposit
(refundable)
|
$ 112 |
|
Engineering Laboratory Deposit
(refundable)
|
$ 112 |
| Enrollment Fees | $ 180 |
Foreign students
| Description | Amount |
|---|---|
|
Application & Student Visa Fees
|
$ 933 |
|
International Student Registration & Administrative Fees
|
$ 1,125 |
|
Library Deposit
(refundable)
|
$ 112 |
|
Engineering Laboratory Deposit
(refundable)
|
$ 112 |
| Personal Bond (refundable) | $ 225 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Direct Entry to Level 1 of the Degree
STPM
- A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects.
A-Level
- 2 Passes in A-Level.
UEC
- 5 Grade B’s in UEC.
Matriculation/Foundation
- A Pass in Matriculation or Foundation studies with a minimum CGPA of 2.00.
Direct Entry to Level 2 of the Degree
Related Diploma
- A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent.
- A Diploma in Media and Communication or its equivalent.
- A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50, subject to HEP Senate/Academic Board’s approval.
- Those with a CGPA of 2.00 need at least two years of working experience.
Portfolio Requirement
Note: Pass an Interview OR submission of a Design Portfolio as required.
Equivalent qualification and/or experience which is recognised by the Senate/institution.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by the Malaysian Qualifications Agency (MQA).
English Requirements
International Students
- IELTS: 5.5
- TOEFL IBT: 46
- Pearson (PTE): 51
- MUET: Band 4
Curriculum
DEGREE YEAR 1
Core Modules
- Introduction To Graphic Design
- Principles of Advertising
- Client Brief Concept
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Creative Project
- Project Management
- Digital Illustration
- Fundamentals of Entrepreneurship
Elective Modules
- Motion Graphics
- Public Relations
DEGREE YEAR 2
Core Modules
- Social Media
- Professional Practice: Client & Agency Management
- Brand Strategy & Application
- Innovation Processes
- Advertising: Media Planning and Purchasing
- Creativity and Innovation
- Visual Culture
Elective Modules
- Web Design & Development
- Digital Film Production
- Digital & Experiential Advertising
- Packaging Design
INTERNSHIP (16 WEEKS)
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE YEAR 3
Core Modules
- Integrated Marketing Communications
- Digital Advertising: Individual Professional Project
- Research Project Report
- Venture Building
- Persuasive Copywriting
- Digital Advertising Analytics
- Digital Advertising: Team Professional Project
- Intellectual Property Basics
- Exhibition Design
MQA COMPULSORY SUBJECTS*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Communication Skills
- Employee & Employment Trends
- Co-Curriculum