Bachelor of Arts (Honours) in Media and Communication Studies

The Bachelor of Arts (Honours) in Media and Communication Studies program offers students the opportunity to earn the APU-CMI Dual Accreditation, allowing them to obtain a CMI L5 Award in Management and Leadership. This program provides a strong foundation in media and communication, combining industry-aligned practical and technical skills. Students will develop strong communication and leadership abilities, preparing them for organizational roles. The curriculum emphasizes creative problem-solving, ethical decision-making, and sustainable practices in media. Additionally, the program fosters entrepreneurship skills and encourages lifelong learning for continued career advancement in the media and communication industry.

Direct Entry to Level 1 of the Degree

STPM

• 2 Passes in STPM with a minimum Grade C (GP 2.0).

• A Credit in English at SPM Level or its equivalent.

A-Level

• 2 Passes in A-Level in any 2 subjects.

• A Credit in English at SPM/O-Level/IGCSE or its equivalent.

UEC

• 5 Grade B’s in UEC, including English.

Matriculation/Foundation

• Passed Foundation programme (minimum CGPA of 2.0).

• A Credit in English at SPM/O-Level/IGCSE or its equivalent.

Entry to Level 2 of the Degree

Diploma

• A Diploma or its equivalent with a minimum CGPA of 2.0.

• A Credit in English at SPM/O-Level/IGCSE or its equivalent.

• Diploma in Media & Communication or its equivalent with a minimum CGPA of 2.0.

Additional Notes

Note: The credit requirement at SPM/IGCSE level can be waived should the grades obtained at the STPM/STAM/Diploma/Matriculation/Foundation level be equivalent or higher.

The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by the Malaysian Qualifications Agency (MQA).

English Requirements

International Students

• IELTS: 5.0

• TOEFL IBT: 40

• Pearson (PTE): 47

• MUET: Band 3.5

DEGREE YEAR 1

• Intercultural Communication
• Introduction to Graphic Design
• Digital Illustration
• Marketing Fundamentals, Consumer Behaviour and Creative Practice
• Fundamental of Entrepreneurship

SPECIALISED MODULES

• Core Concepts in Communication Theories
• Principles of Advertising
• Contemporary Media Studies
• Public Relations 1

DEGREE YEAR 2

• Visual Culture
• Innovation Processes

SPECIALISED MODULES

• Strategic Event Planning and Management
• Public Relations 2
• Social Media
• Researching Media and Communication
• Journalism
• Political Communication

ELECTIVE MODULES (CHOOSE 1)

• Copywriting and Creative Direction
• Digital and Experiential Advertising

INTERNSHIP (16 WEEKS)

Students will participate in a 16-week Internship or Industrial Training program to help them transition seamlessly from academic studies to the professional workplace.

DEGREE YEAR 3

• Integrated Marketing Communications Practice
• Venture Building

SPECIALISED MODULES

• Crisis Communications
• Audiences & Fandom
• Investigations in Media and Communication Studies
• Broadcast Journalism
• Global Advertising Practices
• Media and Communication Project

ELECTIVE MODULES (CHOOSE 1)

• Communication Audit and Strategy
• Persuasive Copywriting

MQA COMPULSORY SUBJECTS*

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum