BA (Hons) in Tourism Management with a specialism in Hospitality

The Tourism Management program with a focus on Hospitality educates students on travel, tourism, and hospitality business practices to support sustainable development in the service industry. Over three years, students gain practical skills related to attractions, functions, and destinations, alongside technical and operational knowledge. The program offers a Dual Degree with De Montfort University (DMU) and is recognized by the International Management Institute (IMI) in Switzerland. It covers sustainability in tourism and hospitality while developing employable skills in research, marketing, product development, critical thinking, problem-solving, and communication.

Direct Entry to Level 1 of the Degree:

STPM

• 2 Passes in STPM with a minimum Grade C (GP 2.0).

A-Level

• 2 Passes (Grade A-D) in A-Level.

UEC

• 5 Grade B’s in UEC.

Matriculation/Foundation

• Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree:

Diploma

• Successful completion of the APU Diploma.
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree.
• (Subject to the approval of the APU Academic Board)

Any qualification that APU accepts as equivalent to the above.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).

English Requirements:

International Students

• IELTS: 5.0
• TOEFL IBT: 40
• Pearson (PTE): 47
• MUET: Band 3.5

Year 1

Common Modules

• Accounting Skills
• Business and Communication Skills
• Digital Thinking and Innovation
• Introduction to Management
• Marketing

Specialised Modules:

• People Management
• Fundamental of Entrepreneurship
• Introduction to Hospitality & Tourism
• Introduction to Service Management
• Legal Aspects in the Hospitality and Tourism Industry

Elective Module:

• Introduction to VRAR and Metaverse

Year 2

Common Modules

• Digital Marketing
• Business Research Methods

Specialised modules:

• Retail Travel Operation
• Ticketing and Computer Reservation System
• Hospitality & Tourism Revenue Management
• Innovation Process
• E-Tourism
• Geography of Travel and Tourism
• International Cultural and Communication

Elective Modules:

• Hotel Accommodation Management
• Restaurant Management
• Consumer Behaviour

Internship (16 weeks)

Students will complete an Internship/Industrial Training for at least 16 weeks to equip them for a seamless transition from academic learning to the professional workplace.

Year 3

Specialised Modules:

• Crisis Management and Communication
• Venture Building
• International Tourism Marketing
• Meetings, Incentives, Conventions and Exhibitions
• Monitoring and Evaluation of Service Management
• Managing People and Performance
• Investigations in Tourism Management
• Tourism Policy, Planning and Development
• Sustainability in Tourism & Hospitality Industry
• Final Year Project

Elective Module:

• Hotel Innovation Management

MQA COMPULSORY SUBJECTS

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum