Master of Business Administration

As an MBA student at APU, you will be exposed to modules in business intelligence, data analytics, and technology management, which will prepare you to become competent business leaders upon completion of the program. You have the wonderful chance to join in the APU-CMI Dual Accreditation program by registering for a certification through APU. Students enrolled in the Master of Business Administration program will have the option of pursuing a CMI L7 Diploma in Strategic Management and Leadership Practice, which will be awarded subject to CMI moderation.

This program, available both full time (1+ years) and part time (2-3 years) is designed to:

• Equip individuals with the knowledge and skills necessary to excel as business managers in diverse work environments.
• Enhance effectiveness in both current and future management roles.
• Foster the integration of knowledge, skills, and personal attributes to adapt effectively to different situations.

This program is also suitable for managers and executives aiming to enhance decision-making skills and advance their careers in local and global organizations. It is offered part-time for working professionals.

THE BENEFITS OF THE PROGRAMME

Upon successful completion of the programme, participants will gain essential knowledge of contemporary business and management theories, research, and practices on both local and global scales. They will develop intellectual and practical skills within the strategic business environment and enhance their innovative problem-solving abilities to address global management issues. Understanding behavioral science and marketing analytics will enable them to effectively track user preferences and direct targeted marketing efforts. Participants will learn to take responsibility for their own professional development, apply research methods within major business paradigms, and critically analyze the contemporary business environment. Additionally, they will improve their communication skills across various contexts and demonstrate personal effectiveness through self-management.

WHO SHOULD ATTEND

This programme is designed for senior managers, managers, and executives seeking to enhance their management skills, critical decision-making abilities, and career growth in both local and international organizations. The part-time format specifically accommodates the schedules of working executives, allowing them to pursue professional development alongside their current roles.

GENERAL REQUIREMENTS

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS

• IELTS: 6.0

This programme comprises 13 coursework modules and a Project.

Pre-Requisite Modules (FOR NON-BUSINESS STUDENTS)

Duration: 1 Month (Full time) / 2 Months (Part time)

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Core Modules    

• Organisational Behaviour
• Technology Management
• Managerial Economics
• Global Strategic Management
• Accounting & Finance for Managers
• Statistical Decision Making
• Human Resource Management
• Flourishing in the Workplace
• Entrepreneurship
• Research Methodology
• Digital Marketing Tools and Trends
• Business Ethics & Corporate Responsibility
• Managing Organisation

Project

You will conduct comprehensive research on a business-related topic for academic and industry purposes. This will involve planning and executing substantial individual research and analysis, culminating in a significant project, academic paper, consultancy report, or case history.