Master of Science in Global Marketing Management

The MSc in Global Marketing Management prepares students to assess global marketing trends, design and implement marketing plans, and create competitive advantages in international markets. Students will develop skills in marketing analytics, behavioral science, and communication, enabling them to track user preferences and target specific markets effectively. The program also enhances abilities to manage complex marketing scenarios, integrate knowledge across functions, and work in advisory or managerial roles in diverse global environments. Students under this program also have the opportunity to enhance their credentials through the APU-CMI Dual Accreditation by opting for the CMI Level 7 Certificate in Strategic Management and Leadership Practice, awarded upon CMI moderation.

This program, available only Full time (1+ years), is designed to provide:

• Introduction to global marketing.
• Understanding marketing strategies that can be applied universally or tailored to specific markets.
• Focus on planning and thinking about marketing activities from a global perspective, considering market needs.

The MSc in Global Marketing Management is designed for managers, executives, entrepreneurs, and professionals aiming for a career in global marketing. It is also suitable for individuals with a business background or those from other industries seeking a deeper understanding of global business management.

THE BENEFITS OF THE PROGRAMME

Upon successful completion of this programme, participants will gain the ability to assess national and international trends in cross-border marketing and evaluate the significance of developing and maintaining a competitive advantage globally. They will learn to critically evaluate the advanced skills necessary for designing and implementing global marketing plans and leverage behavioral science and marketing analytics to track user preferences for targeted content, driving customer engagement. Participants will develop the capacity to manage marketing and corporate communication in global contexts, enhance their personal and interpersonal skills, and integrate complex marketing information. Additionally, they will acquire insight into evaluating complex marketing scenarios and formulating innovative strategies for global marketing.

WHO SHOULD ATTEND

The Master of Science in Global Marketing Management is designed for key managers, senior executives, entrepreneurs, and professionals aiming to advance their careers in global marketing. This programme targets individuals with an undergraduate background in business and those from other fields who wish to develop a robust understanding of global marketing concepts and current theories, equipping them to tackle the challenges of global marketing strategy and execution effectively.

GENERAL REQUIREMENTS

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS

• IELTS: 6.0

This programme comprises 10 coursework modules and a Project.

Pre-Requisite Modules (FOR NON-BUSINESS STUDENTS)

Duration: 1 Month

1. Managing People
2. Understanding Customers
3. Managerial Finance
4. Business Environment & Strategic Planning

Core Modules

1. Technology, Culture and People: A Global Perspective
2. Marketing and Sustainability in the Age of Globalisation
3. Behavioural Science, Social Media and Marketing Analytics
4. New Product Development and Innovation
5. Managing Creativity and Innovation
6. Statistical Decision Making
7. Strategic Marketing Management
8. Global Marketing Management
9. Research Methodology
10. Digital Marketing Tools and Trends
11. Project

PROJECT

You will conduct comprehensive research on Global Marketing for academic and industry purposes. This will involve evaluating and selecting global market entry strategies, leading to a significant project, academic paper, consultancy report, or case history in Global Marketing Management.