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Master of Science in International Business Communications
About
The Master of Science in International Business Communication program is designed to equip students with the knowledge, theories, strategies, media technologies, and skills necessary for effective business and corporate communication in global settings. It prepares graduates for careers in corporate communications, marketing communications, public relations, advertising, and management consulting within international business contexts. Ideal for executives, managers, and professionals, this program focuses on enhancing communication management skills to navigate the complexities of the global business environment.
This program is designed to provide:
- In-depth knowledge of international and intercultural communication.
- Understanding of how culture influences communication.
- Skills to conduct in an international environment
THE BENEFITS OF THE PROGRAMME
Upon successful completion of this programme, participants will develop skills suited for advisory or managerial roles in international communications, managing business and corporate communication in multinational contexts. They will acquire personal and interpersonal competencies crucial for navigating complex cultures and learn to leverage behavioral science and marketing analytics to track user preferences, thereby enhancing targeted marketing efforts. Additionally, students will engage responsibly with diverse individuals and organizations, demonstrate ethical communication practices, and cultivate creativity in addressing communication challenges. This programme empowers graduates to build perceptiveness and transparency, enabling effective communication in unfamiliar cultural settings.
WHO SHOULD ATTEND
The Master of Science in International Business Communication is tailored for executives, managers, and professionals aiming to excel as communication managers in today’s intricate global landscape. It offers an in-depth exploration of business and corporate communication, integrating corporate communication, language, and management. Graduates will be well-prepared for career paths in corporate communications, marketing communications, management consulting, public relations, and advertising across international business environments.
rdisciplinary analysis of business communications in a global context.
Key facts
| Qualification | Master's Degree |
| Qualification Subtype | Master of Science (MSc) |
| Coursework / Research | None |
| Study mode | Full-time |
| Duration | 1 year |
| Intakes | May, August, December |
| Total estimated cost (local) | $ 8,176 |
| Total estimated cost (foreign) | $ 10,860 |
Subjects
-
Business
-
Communication, Media
Duration
1 year
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 7,882 | $ 8,788 |
| Miscellaneous fees | $ 294 | $ 2,072 |
| Total estimated cost of attendance | $ 8,176 | $ 10,860 |
| Estimated cost per year | $ 8,176 | $ 10,860 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
|
Library Deposit
(refundable)
|
$ 113 |
|
Engineering Laboratory Deposit
(refundable)
|
$ 113 |
| Enrollment Fees | $ 181 |
Foreign students
| Description | Amount |
|---|---|
|
Application & Student Visa Fees
|
$ 939 |
|
International Student Registration & Administrative Fees
|
$ 1,132 |
|
Library Deposit
(refundable)
|
$ 113 |
|
Engineering Laboratory Deposit
(refundable)
|
$ 113 |
| Personal Bond (refundable) | $ 226 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
GENERAL REQUIREMENTS
- Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
- Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
ENGLISH REQUIREMENTS
- IELTS: 6.0
Curriculum
Pre-Requisite Modules (FOR NON-BUSINESS STUDENTS)
Duration: 1 Month
- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
Core Modules
- Technology, Culture and People: A Global Perspective
- Marketing and Sustainability in the Age of Globalisation
- Behavioural Science, Social Media and Marketing Analytics
- Communication Theory and Practice
- International Business Communications and Competencies
- Planning Business Communications Campaign
- New Media Industries and Technologies
- Statistical Decision Making
- Research Methodology
- Managing Crisis Communications
- Project
Project
For the Project, students will conduct research on International Business Communications for both academic and industry purposes, leading to a significant project or an academic paper, consultancy report, or case history. This will involve planning and carrying out individual research and analysis on an aspect of International Business Communications.