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Master of Science in International Business Communications

About

The Master of Science in International Business Communication program is designed to equip students with the knowledge, theories, strategies, media technologies, and skills necessary for effective business and corporate communication in global settings. It prepares graduates for careers in corporate communications, marketing communications, public relations, advertising, and management consulting within international business contexts. Ideal for executives, managers, and professionals, this program focuses on enhancing communication management skills to navigate the complexities of the global business environment.

This program is designed to provide:

  • In-depth knowledge of international and intercultural communication.
  • Understanding of how culture influences communication.
  • Skills to conduct in an international environment 

THE BENEFITS OF THE PROGRAMME

Upon successful completion of this programme, participants will develop skills suited for advisory or managerial roles in international communications, managing business and corporate communication in multinational contexts. They will acquire personal and interpersonal competencies crucial for navigating complex cultures and learn to leverage behavioral science and marketing analytics to track user preferences, thereby enhancing targeted marketing efforts. Additionally, students will engage responsibly with diverse individuals and organizations, demonstrate ethical communication practices, and cultivate creativity in addressing communication challenges. This programme empowers graduates to build perceptiveness and transparency, enabling effective communication in unfamiliar cultural settings.

WHO SHOULD ATTEND

The Master of Science in International Business Communication is tailored for executives, managers, and professionals aiming to excel as communication managers in today’s intricate global landscape. It offers an in-depth exploration of business and corporate communication, integrating corporate communication, language, and management. Graduates will be well-prepared for career paths in corporate communications, marketing communications, management consulting, public relations, and advertising across international business environments.

rdisciplinary analysis of business communications in a global context.

 

Key facts

Statistics
Qualification Master's Degree
Qualification Subtype Master of Science (MSc)
Coursework / Research None
Study mode Full-time
Duration 1 year
Intakes May, August, December
Tuition (Local students) $ 7,851
Tuition (Foreign students) $ 8,753

Subjects

  • Business

  • Communication, Media

Duration

1 year

Tuition fees

Description Local students Foreign students
Tuition fee $ 7,851 $ 8,753
Miscellaneous fees $ 293 $ 2,064
Total estimated cost of attendance $ 8,144 $ 10,817
Estimated cost per year $ 8,144 $ 10,817

Miscellanous fees explained

Local students

Description Amount
Library Deposit (refundable)
$ 112
Engineering Laboratory Deposit (refundable)
$ 112
Enrollment Fees $ 180

Foreign students

Description Amount
Application & Student Visa Fees
$ 936
International Student Registration & Administrative Fees
$ 1,128
Library Deposit (refundable)
$ 112
Engineering Laboratory Deposit (refundable)
$ 112
Personal Bond (refundable) $ 225

Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Admissions

Intakes

Entry Requirements

GENERAL REQUIREMENTS

  • Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
  • Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS

  • IELTS: 6.0

Curriculum

Pre-Requisite Modules (FOR NON-BUSINESS STUDENTS)

Duration: 1 Month

  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning

Core Modules    

  • Technology, Culture and People: A Global Perspective
  • Marketing and Sustainability in the Age of Globalisation
  • Behavioural Science, Social Media and Marketing Analytics
  • Communication Theory and Practice
  • International Business Communications and Competencies
  • Planning Business Communications Campaign
  • New Media Industries and Technologies
  • Statistical Decision Making
  • Research Methodology
  • Managing Crisis Communications
  • Project

Project

For the Project, students will conduct research on International Business Communications for both academic and industry purposes, leading to a significant project or an academic paper, consultancy report, or case history. This will involve planning and carrying out individual research and analysis on an aspect of International Business Communications.

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