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Bachelor Of Mass Communication (Hons)
About
This programme provides opportunities for learners to specialise in an area that aligns with their future career. Graduate degrees are often interdisciplinary but also encourage learners to independently research an area of mass communications and media studies that peaks their interest and advances their career.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, February, May, June, September, October |
| Tuition (Local students) | $ 8,143 |
| Tuition (Foreign students) | $ 11,085 |
Subjects
-
Mass Communication & Media
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 8,143 | $ 11,085 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 8,143 | $ 11,085 |
| Estimated cost per year | $ 2,714 | $ 3,695 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
STPM: Minimum of Grade C (GPA 2.00) in any 2 subjects and credit in English at SPM or its equivalent OR STAM: Minimum Jayyid grade credits in English at SPM or its equivalent OR Diploma: Minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR Diploma in Media and Communication Minimum CGPA of 2.5 OR Matriculation/Foundation: Minimum CGPA of 2.00 and credit in English at SPM or its equivalent
For International Students IELTS: Minimum 5.0
Duration of study Full-time: 3 years
Credit Hours 126
Curriculum
YEAR 1
• Public Speaking
• Mass Media and Society
• Intercultural Communication
• Introduction to Advertising
• Introduction to Mass Communication
• Academic Skills
• Visual Communication and Photography
• Psychology of Communication
• Meeting Skills
• Introduction to Public Relations
• Desktop Publishing
• Mandarin 1 / French 1
• Integrated Marketing Communication
• Introduction to Film & Cinema
• Introduction to Journalism
YEAR 2
• Mandarin 2 / French 2
• Theories of Mass Communication
• Introduction to Television Broadcasting
• Statistics for Social Science
• English For Academic Purposes
• Co-Curriculum
• Theories of Human Communication
• Quantitative Research Method
• Radio Broadcasting
• Media Writing & Editing
• Script Writing for Radio and Television
• English For Employment
• New Media and Communication Technologies
• Copywriting • Entrepreneurship / Bahasa Kebangsaan A
YEAR 3
• Web Design
• Quantitative Research Method
• Media Management
• Emerging Trends in Advertising
• Audience Analysis for Traditional and New Media
• Hubungan Etnik / Pengajian Malaysia 3
• Tamadun Islam dan Tamadun Asia / Bahasa Melayu Komunikasi 2
• Television Production
• Public Relations: Issue and Case Study
• Event Management
• Communication Law and Ethics
• Practical Training