Bachelor of Business Administration (Hons) in Marketing

A Bachelor of Business Administration (Hons) in Marketing will prepare you to enter the innovative, fast-paced field of sales, development, and promotion across distinct consumer markets. They support sustainability, innovation, and entrepreneurship. In addition to basic marketing ideas, our curriculum will help you develop a thorough understanding of modern marketing strategies.
Understanding the nature of business and its place in contemporary business society is another major focus of the curriculum. Students will have gained knowledge of the corporate, social, and economic functions of marketing by the completion of the program. UM-Wales's business programs are carefully crafted to create high-achieving people who can thrive in any setting worldwide.
 

Any of These:

• STPM or equivalent: Grade C+ (GPA 2.33) in any two (2) subjects, AND credit in Mathematics at SPM level or equivalent.
• STAM: Grade of Jayyid, AND credit in Mathematics at SPM level or equivalent.
• UEC: Grade B in five (5) subjects including Mathematics.
• Diploma in accounting or related field, or its equivalent: CGPA 2.50 out of 4.00.
• Matriculation/Foundation or equivalent: CGPA 2.50 out of 4.00, AND credit in Mathematics at SPM level or equivalent.
• A-LEVEL: Pass with Grade C in two subjects, AND credit in Mathematics at SPM level or equivalent.
• Australian Matriculation: ATAR 55.
• International Baccalaureate Diploma Programme (IB): 24 points across six subjects.
• Malaysian University English Test (MUET): Band 2.
• Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM): with a minimum CGPA of 2.75 out of 4.00, subject to passing the bridging programme.
• Other qualifications recognised as equivalent.

Note:

• The credit requirement at the SPM level can be waived should the grades obtained at the STPM/STAM/Matriculation/Foundation level are equivalent/higher.
• Malaysian students are required to achieve a minimum score of Band 2 in MUET OR its equivalent.
• Students enrolling on a Dual Award programme will be subject to the English requirements of UWTSD/UK.

English Language Competency Requirements for International Students:

• English language requirements can be waived if the international student EITHER comes from a country that uses English as the official language OR the entry qualification.
• MUET 4.0
• IELTS 5.5
• TOEFL 46
• Pearson Test of English 51
• Cambridge English Qualifications and Tests - B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency & Linguaskill Online - 160
• Occupational English Test (OET) (Conventional/Online) - 200
• ELS 108

Year 1:

• Principles of Management
• Principles of Marketing
• Principles of Accounting
• Business Communication
• Sustainability and Innovation
• Bahasa Kebangsaan A***
• Business Technology
• Principles of Entrepreneurship
• Introduction to Artificial Intelligence
• Fundamentals of Finance
• Microeconomics
• Management Information Systems
• Organisational Behaviour
• Introductory Business Statistics
• Legal Environment of Business (Malaysian Environment)
• Integrity and Anti-Corruption
• Falsafah dan Isu Semasa (Malaysian Students)
• Communicative Malay 2 (International Students)
• Contemporary Challenges: Making a Difference**

Year 2:

• Macroeconomics
• Company Law
• Operation Management
• International Business
• Supply Chain Management
• Recruitment and Selection
• Marketing Management
• Business Research Methods
• Human Resource Management
• Business Plan
• Organisational Theory and Design
• Financial Management
• Appreciation of Ethics and Civilisation
• Changemakers: Creativity and Value Creation**

Year 3:

• Strategic Management
• Corporate Social Responsibility and Ethics
• International Marketing
• Product Innovation and Management
• Digital Marketing
• Consumer and Buyer Behaviour
• Strategic Customer Relationship Management
• Sales Management
• Technology Management
• Brand Management
• Marketing Promotion
• Services Marketing
• Business Project
• Leading and Developing People**

Notes:

• **Dual Award Module / Dual Award students only
• ***Malaysian students who did not get credit for Bahasa Melayu in SPM and have not completed the module in any previous studies