Bachelor of Arts (Hons) Advertising and Digital Marketing with UH UK

Acknowledging the integrated nature of contemporary marketing communications, the Bachelor of Arts in Advertising and Digital Marketing combines the fields of advertising and digital communications. Its purpose is to furnish students with the necessary knowledge and skills for a career in advertising and digital marketing, whether working with clients or within creative agencies. This programme balances the academic foundations with the creative and digital skills needed for careers as Digital Marketing Specialist, Creative Director, Web Media Advertising etc. 
 

Any one of these:

• STPM : Minimum of 2 passes at Grade C+ (GP 2.33) and SPM grade C in Mathematics
• A-level : Minimum of 2 full passes totalling 80 UCAS points and Grade C in either SPM or O-Level Mathematics
• Foundation/Pre-University : Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, a credit in Mathematics and a credit in English at SPM / equivalent
• UEC : 5Bs including at least a pass in Mathematics and a credit in English
• SACE International (formerly South Australian Matriculation) : Pass 5 subjects with ATAR 70%, a pass in English and Mathematics and no subject below 50%.
• CPU : Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
• NSW (HSC) : Minimum 10 units with ATAR 70%, a pass in English and Mathematics and no subject below 50%.
• International Baccaulareate (IB) : Minimum 24 points with at least 4 points for SL English and 4 points for SL Mathematics.
• Diploma : Successful completion of a relevant Diploma programme to include Mathematics with CGPA 2.001, a credit in Mathematics and a credit in English at SPM/equivalent.
• Others : Equivalent qualification to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor.
   

English Requirements

• IELTS: 6.0 (with no less than 5.5. in any band)
• TOEFL: 72 with band scores of reading 18, writing 17, listening 17, speaking 20
• Cambridge English First: 169 overall with a minimum of 162 in each component
• PTE: 59 with no less than 42 in any band
• MUET: 4.0
• SPM/O-Level : Grade C
• Other: an equivalent qualification in English Language

Note: Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with the Admission Tutor in University of Hertfordshire. Students need to have a recognised English language proficiency result.

Year 1

• Content Creation
• Digital Landscape
• Economics for Business
• Essential Skills in Marketing
• Introduction to Marketing Communications
• Preparing for Professional Success
• Principles of Marketing
• Understanding Data

Year 2

• Advertising Concepts and Creativity
• Campaign Insights, Analysis and Planning
• Consumer Behaviour
• Digital Experience
• Enhancing Employability in Marketing
• Managing People
• Marketing Research
• Social Media and Social Influence

Year 3

• Agency Practice and Management
• Branding and Communications Strategy
• Digital Analytics and Social Media Monitoring
• Global Marketing
• Managing the Customer Journey
• The Future of Marketing

Electives (Choose 1)

• Integrated Marketing Communications and Strategic Product Management
• Dissertation – Marketing

MPU Subjects

• Appreciation of Ethics and Civilisations (Local Students) / Malay Communication 2 (International Students)
• Philosophy and Current Issues
• Bahasa Kebangsaan A* / Design Thinking
• Corporate Social Responsibility and Community Engagement
• Integrity and Anti-Corruption

* For Malaysian students who do not have a credit in SPM BM.