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Diploma in Marketing
About
Students who want to advance into degree programs in marketing, sales, entrepreneurship, and business are the target audience for this program. It will be expected of students to acquire analytical and "applicable" skills in order to quickly apply the knowledge and abilities they have gained from their specialized fields to the job. This curriculum offers a great all-around business education and is ideal for people who want to learn about all aspects of business, particularly marketing and promotional strategies, which may involve PR and event activities.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | January, April, August |
| Tuition (Local students) | $ 8,756 |
| Tuition (Foreign students) | $ 8,756 |
Subjects
-
Marketing
Duration
2 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 8,756 | $ 8,756 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 8,756 | $ 8,756 |
| Estimated cost per year | $ 4,378 | $ 4,378 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Level and Requirements
- SPM / SPMV: 3 Credits
- O Level: at least Grade C in 3 subjects
- UEC: 3Bs
- Certificate: Pass Certificate in a related field with at least a CGPA 2.00
- SKM: Level 3 in related field and pass SPM with at least 1 credit
- Sijil Kolej Komuniti: Pass Sijil Kolej Komuniti that is equivalent to Level 3 MQF in a related field AND pass SPM with at least 1 credit
- STPM: Grade C (CGPA 2.00) in 1 subject
- STAM: Pass STAM with Maqbul
- Other: Equivalent qualifications recognized by Malaysian Government
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
Curriculum
Core Modules
- Fundamentals of English
- English for Academic Purposes
- Financial Accounting
- Principles of Microeconomics
- Principles of Macroeconomics
- Public Speaking
- Fundamentals of Marketing
- Introduction to Business and Management
- Business Mathematics
- Quantitative Methods
- Personal Development Skills
- Business Ethics
- Fundamentals of Human Resource Management
- E-commerce Theory and Applications
- Capstone Project
Specialised Modules
- Marketing Communications
- Service Marketing
- Retail Marketing
- Consumer Behaviour
- Digital Marketing
- International Marketing
- Content Marketing
- Fundamentals of Marketing Research and Analytics
MPU Subjects
- Appreciation of Ethics and Civilisations (Local students) / Malay Communication 1B (International students)
- Bahasa Kebangsaan A* / Sustainable Living
- Integrity and Anti-Corruption
- Co-curriculum
*For Malaysian students who do not have a credit in SPM BM.