Bachelor in Tourism Management

The Bachelor in Tourism Management program offered by the Faculty of Hospitality at Lincoln University College provides students with academic and technical skills across various areas of the tourism industry. The program integrates training in international relations theory and practice with analytical and quantitative tools for policy making.

Students gain comprehensive education in strategic planning and management, event management, tourism marketing, cultural and heritage tourism, as well as human resources and marketing within the tourism sector. Through a transformative curriculum, students receive the necessary education, training, and hands-on experience required for successful international careers in tourism.

The program aims to address every aspect of the global tourism industry, preparing students to contribute effectively to organizations and industries within the sector. By offering diverse opportunities for learning and skill development, the program enhances students' prospects for securing rewarding job opportunities in the dynamic and growing field of tourism.

1. Sijil Tinggi Persekolahan (STPM) with a minimum CGPA of 2.00 in at least 2 subjects; or
2. A recognized diploma (Level 4 MQF) with a minimum CGPA of 2.00; or
3. A recognized matriculation/foundation qualification with a minimum CGPA of 2.00

English Requirements :
International students must have proof of good proficiency in verbal and written English. For example, International English Language Testing System (IELTS) score of 5.0 or its equivalent. If a student does not meet this requirement, HEPS must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the programme.

• - Business English
• - Principles of Tourism Management
• - Introduction to Cost & Management Accounting
• - Introduction to Tourism Industry
• - Elective 1: Islamic Civilization and Asian Civilization / Malay Communication 3
• - Business Communication
• - Emerging Trends in Tourism
• - Fundamentals of Computer Applications
• - Human Resource Management
• - Elective 2: Ethnic Relations / Malaysian Studies 3
• - Tourism Information System
• - Geography of Tourism
• - Foreign Language I (French)
• - Business Environment of Tourism
• - Leadership Skills and Human Relations
• - Basic Tourism Business Statistics
• - Tourism Economics
• - Travel Documentation
• - Foreign Language II (French)
• - Malaysian Government and Public Policy
• - Accounting for Hospitality & Tourism
• - Airfare and Ticketing
• - Tourism Marketing
• - Tour Guiding and Escorting Skills
• - Community Service
• - Travel Agency and Tour Operations
• - Tour Package Management
• - Tourism Philosophies, Principles and Practices
• - Hotel and Resort Management
• - Event Management
• - Strategic Management for travel & tourism
• - Responsible Tourism & Ethics
• - Research Methodology
• - International Tourism Governing & Apex Bodies
• - Alternative Tourism
• - Sustainable tourism development
• - Tourism Product & Business
• - Culture and Heritage Tourism Development
• - Entrepreneurship
• - Industrial Training