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diploma in digital marketing

Course overview

Statistics
Qualification Diploma
Study mode Full-time
Duration 30 months
Intakes January, June, August
Tuition (Local students) $ 4,992
Tuition (Foreign students) $ 5,952

About

Digital marketing or famously known as online marketing, is increasing in popularity and demand. The profession has evolved over the years, making it one of the most sought-after forms of advertising in today’s fast-changing world. With the Internet easily accessible via tablets and mobile phones with a single touch,  this has spurred tremendous growth with plenty of opportunities.

The programme will equip students with fundamental skills in relation to digital advertising practices and future-oriented skills, such as Search Engine Optimisation (SEO), social media content marketing and digital retailing. These modules offered will develop an in-depth understanding of the practice with a
strong focus on modern marketing demands and project management to generate essential critical thinking skills.

Upon completion of this programme, students will possess sound theoretical and applicable knowledge of digital marketing to enable them to advance their career prospects in the field. The programme also develops skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment

Admissions

Intakes

Fees

Tuition

$ 4,992
Local students
$ 5,952
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

SIJIL PELAJARAN MALAYSIA (SPM)
Min. 3 credits in any subjects

O LEVEL / IGCSE
Min. 3 credits in any subjects

SIJIL TINGGI PERSEKOLAHAN MALAYSIA (STPM)
Min. a Grade C in any subjects

OTHER QUALIFICATIONS
Other equivalent qualifications recognised by the Ministry of Higher Education (MOHE) or Malaysian Government will be considered on a case-by-case basis

Curriculum

Common Core:
  • Business Ethics
  • Organisational Behaviour
  • Fundamentals of Innovation and Entrepreneurship
  • Introduction to Digital Business
  • International Business
  • Business Process Management
  • Introduction to Business Communication
  • Information System for Business
  • Introduction to Microeconomics
  • Introduction to Macroeconomics
  • Financial Accounting
  • Introduction to Finance
  • Introduction to Management
  • Introduction to Human Resource Management
  • Introduction to Marketing
  • Quantitative Methods
Discipline Core:
  • Digital Marketing Project
  • Search Engine Optimisation
  • Consumer Behaviour
  • Service Marketing
  • Strategic Brand Management
  • Social Media Content Marketing
  • Strategic Global Marketing
  • Marketing Research and Analytics
  • Introduction to Digital Marketing   
Industrial Training:
  • Industrial Training for Digital Marketing

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