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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
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+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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Master of Business Administration (MBA) in Marketing

Course overview

Statistics
Qualification Master's Degree
Qualification Subtype Master of Business Administration (MBA)
Coursework / Research Coursework
Study mode Full-time, Part-time
Duration 1 year
Intakes January, June, November
Tuition (Local students) $ 5,755
Tuition (Foreign students) $ 5,755

Subjects

  • Marketing

About

This MBA provides a comprehensive understanding of marketing, consumer behavior, customer relationship marketing, and the diverse contexts in which marketing operates. You will learn to apply key concepts to conduct thorough market analysis, segmentation, targeting, and positioning, while preparing effective marketing plans for both domestic and international markets. The program includes a project paper on current marketing issues and deepens your understanding of advanced marketing theories and empirical research. You will also develop managerial communication skills, including presenting analyses, justifying decisions, and influencing perceptions. This program is accredited by the Malaysian Qualifications Agency.

Admissions

Intakes

Fees

Tuition

$ 5,755
Local students
$ 5,755
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

Bachelor’s Degree (Level 6, MQF):

In a Related Field:

  • Pass with a minimum CGPA of 2.50
  • Pass with a minimum CGPA of 2.00-2.50 may require an internal assessment.

In a Non-Related Field:

  • Pass with a minimum CGPA of 2.00 and relevant working experience may require an internal assessment.
  • Pass with a minimum CGPA of 2.00 and without relevant working experience may require the completion of prerequisite courses.

English Language Requirements (for International Students)

  • MUET: Minimum 4.0
  • IELTS: Minimum 6.0
  • TOEFL:
    • Ess Online: Minimum 8.5
    • iBT: Minimum 60
  • Pearson: Minimum 59
  • Linguaskill Online: Minimum 169

Admission via APEL (Accreditation of Prior Experiential Learning)

For those without the required formal qualification, but with relevant work experience:

  • Malaysian citizens aged 30 years or older
  • Must possess at least STPM, A-level, Diploma, or an Equivalent qualification
  • Must have relevant work experience.

APEL provides an alternative entry method, allowing applicants to be assessed based on their prior learning and work experience for Master of Business Administration programmes

Curriculum

Core Modules

  • Financial Management
  • Ethics and Business Law
  • Project Paper
  • Research Methodology
  • Strategic Management

Elective Modules

  • Organizational Management
  • Managerial Economics
  • Operations Management

Specialisation Modules 

  • Consumer Behaviour
  • International Marketing
  • Marketing Management
  • Marketing Channels
  • International Logistics