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Master of Marketing
About
The Master of Marketing program at Sunway University equips students with the skills and knowledge to become effective marketing practitioners. It covers market theories, tools, and techniques, while encouraging the application of theory to uncover new consumer behaviors and market opportunities. The program also explores global issues impacting businesses and consumers, preparing graduates for diverse marketing careers. Upon completion, students will receive dual certificates from Sunway University and Lancaster University.
Key facts
| Qualification | Master's Degree |
| Study mode | Full-time, Part-time |
| Duration | 1 year |
| Intakes | January, March, May, July, September |
| Tuition (Local students) | $ 10,577 |
| Tuition (Foreign students) | $ 10,577 |
Subjects
-
Marketing
Duration
1 year
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 10,577 | $ 10,577 |
| Miscellaneous fees | $ 1,107 | $ 1,611 |
| Total estimated cost of attendance | $ 11,684 | $ 12,188 |
| Estimated cost per year | $ 11,684 | $ 12,188 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Enrolment Fee | $ 156 |
| Deposit (refundable) | $ 156-$ 224 |
Foreign students
| Description | Amount |
|---|---|
| Enrolment Fee | $ 156 |
| Deposit (refundable) | $ 156-$ 224 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Requirements
- A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or
- A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or
- A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or
- A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; or
- An APEL.A Certificate (APEL T-7) (Recognition of Prior Learning) (Click on this link for further information on APEL.A)
- Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.
English Language Requirements
- IELTS 6.5 or equivalent
Curriculum
Introduction to Marketing Theory
- Marketing Theory & Application
- Advanced Consumer Behaviour
- Global Marketing
- Marketing Communication
- Services Marketing
- Strategic Marketing
Seeing Marketing Theory in Practice
*Elective: Choose any ONE
- Digital Marketing *
- Marketing Analytics *
- Business to Business Marketing *
The Practice of Marketing
- Marketing Research Methods
- Research Project