Bachelor of Communication (Hons) in Advertising

Tunku Abdul Rahman University College (TAR UC)
Kuala Lumpur, WP Kuala Lumpur, Malaysia
Bachelor's Degree
Study mode
3 years
May October
Total tuition fee (local)
USD 8,291
Total tuition fee (foreign)
USD 12,365

About this course

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

Entry Requirements

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
(4) UEC - Grade B in 5 relevant subjects
(5) TAR UC - Foundation in Arts (Track B) OR Relevant Diploma
(6) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3) and (4) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.


  • Introduction to Mass Communication 
  • Fundamentals of Advertising 
  • Design Fundamentals 
  • Advertising & Society 
  • Fundamentals of Photography 
  • Media Planning for Advertising 
  • Basic Copywriting
  • Consumer Behaviour and Culture 
  • Communication Theories 
  • Communication Research Methods 
  • Advanced Copywriting 
  • Advanced Photography 
  • TVC Production 
  • Theories of Advertising 
  • Media Audiences / Media Aesthetics
  • Visual Communication 
  • Statistical Analysis for Communication 
  • Translation and Advertising 
  • Advertising Industrial Attachment 
  • Creative Strategy for Advertising 
  • Codes and Practices of Advertising 
  • Multimedia Production for Advertising 
  • Advertising and New Media / Art Direction for Advertising
  • Advertising Project I 
  • Advertising Project II 
  • Accounts Management for Advertising / International Advertising

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

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