Diploma in Business Studies (Marketing)

Tunku Abdul Rahman University College (TAR UC)
Kuala Lumpur, WP Kuala Lumpur, Malaysia
Qualification
Diploma
Study mode
Full-time
Duration
2 years
Intakes
June November
Total tuition fee (local)
USD 4,217
Total tuition fee (foreign)
USD 7,429

About this course

The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing

Entry Requirements

(1) SPM - 3 Credits in the relevant subjects
(2) O Level - 3 Grade C in the relevant subjects
(3) UEC - 3 Grade B in the relevant subjects
(4) Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:
i) (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) n Mathematics/ UEC Grade C in one mathematics subject#
ii) (1), (2) or (3) must include SPM Pass/ O Level Grade E  (pass)/ UEC Grade C in English Language

Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.

Curriculum

  • Financial Accounting I
  • Microeconomics 
  • Quantitative Studies 
  • Introduction to Business 
  • Financial Accounting II
  • IT Fundamentals and Applications
  • Macroeconomics 
  • Fundamentals of Marketing 
  • Introduction to E-Commerce 
  • Basic Management Principles
  • Fundamentals of Selling 
  • Principles of Retail Management
  • Services Marketing
  • IS for Marketing & Management
  • Consumer Behaviour
  • Fundamentals of Finance
  • Business Law 
  • Marketing Research
  • International Marketing
  • Marketing Environment
  • Ethics for Business 
  • Marketing Strategy
  • Marketing for Stakeholders
  • Entrepreneurship

Compulsory Courses:
English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, *Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

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