BA (Hons) Branding and Advertising

UCSI University offers Malaysia’s only degree that seamlessly merges the best of both branding and advertising. Designed for aspiring brand builders, this unique programme combines the strategic aspects of marketing with the creative dimensions of advertising. With a double-major focus on two of the most crucial areas in marketing, the curriculum is crafted to equip students with the skills to plan and execute game-changing strategies while fostering the adaptability needed to navigate evolving industry dynamics. Supported by a distinguished faculty, 70% of whom hold PhDs, the programme provides a comprehensive and forward-thinking education, preparing graduates to excel in the competitive world of branding and advertising.

Academic Requirements

• UCSI Foundation Year: Pass with a minimum CGPA of 2.0
• STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
• A-Level: Minimum 2 principals (D) in TWO subjects
• UEC: Minimum 5 credits (B6) and pass (C8) in Mathematics and English
• National Matriculation: Minimum CGPA of 2.0
• International Baccalaureate (IB): Minimum score of 26 points in 6 subjects
• Canadian Pre-U: Minimum average of 60% in 6 subjects
• AUSMAT/HSC/SACE/TEE/WACE: ATAR score of 60% OR a minimum 60% average in 5 subjects
• Other qualifications deemed equivalent to STPM/A-Level by the Malaysian Qualifications Agency: Minimum overall average of 60%
• Diploma: Minimum CGPA of 2.0
• Other equivalent qualifications: To be reviewed by the faculty on a case-by-case basis

Entry Requirements for Foundation Year

• SPM: Pass with a minimum of 5 credits
• O-Level: Minimum 5 credits (C)
• UEC: Pass with a minimum of 3 credits (B6)
• Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency: Minimum average of 50% (including Chemistry, Biology, and Mathematics/Physics)
• Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency: Minimum average of 60% (including Chemistry, Biology, and Mathematics/Physics)

Note:
The requirement to pass Mathematics and English at SPM level may be waived if equivalent/higher achievement in these subjects is met through other qualifications.

English Language Requirements

For Local Students

• MUET: Band 3
• SPM English Language: Grade B+
• SPM English Language 1119/O-Level/IGCSE: Grade C
• UEC English Language: Grade A2
• IELTS: Band 5.5
• TOEFL iBT: 46

Applicants with academic qualifications from institutions where English is the medium of instruction may be exempted from the University English and MQA language requirements.

For International Students

• Cambridge English Qualifications and Tests:
  • (i) B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency – 160
  • (ii) Linguaskill Online – 160
  • (iii) Occupational English Test (OET) (Conventional/Online) – 200
• TOEFL iBT: 46
• Pearson Test of English: 51
• IELTS: 5.5
• MUET: Band 4
• TOEFL Essentials (Online): 8

Year 1

• Fundamentals of Advertising
• Introduction to Digital Marketing
• Introduction to Branding
• Statistics and its Applications
• Microeconomics
• Macroeconomics
• Business Information System
• Organisational Behaviour
• Fundamentals of Marketing
• Co-Operative Placement 1

Elective 1 (Choose one)

• Visual Communication
• Sustainability in Business

Year 2

• Fundamentals of Management
• Managing People
• Business Accounting
• Marketing Processes
• Consumer Behaviour
• Sales Management
• Financial Management
• Writing for Mass Communication
• Business Research Methods
• Management Ethics
• Internet and SEO Marketing
• Co-operative Placement 2

Year 3

• Social Media Marketing
• Strategic Advertising Management
• Advertising Media Planning
• Strategic Management
• Operations Management
• Final Year Project A
• Strategic Brand Management
• Retail Brand Management
• Services Marketing
• Entrepreneurship
• Final Year Project B
• Co-Operative Placement 3

General Courses (MPU) are compulsory for all students.

U1

For Malaysian students:

1. Appreciation of Ethics and Civilisations
   (Penghayatan Etika dan Peradaban)

For foreign students:

1. Communication in Bahasa Melayu 3
   (Bahasa Melayu Komunikasi 3)

Local and international students:

1. University Life
2. Integrity and anti-corruption
3. Extracurricular learning experience 1
4. Extracurricular learning experience 2
5. Extracurricular learning experience 3
6. Philosophy and Contemporary Issues