Bachelor of Creative Business

HU University of Applied Sciences Utrecht
Utrecht, Netherlands
Bachelor's Degree
Study mode
4 years
Total tuition fee (local)
USD 9,583
Total tuition fee (foreign)
USD 9,583

About this course

Creative Business (CB) is a state-of-the-art degree programme focusing on the latest
developments in international marketing, media and communication. It equips you with a
blend of professional skills highly desired by employers in creative industries such as
advertising, media and entertainment, design, music, publishing, gaming, fashion and IT,
but also in other organisations – commercial and non-profit – and consultancies. Along the
way you learn how to manage the commercial power of creativity, to think strategically and
conceptually and to find innovative ways to solve the challenges of today’s international
creative business.

We give you a solid grounding in marketing, communication, media and business theory,
plus the ability to apply this knowledge to real-life cases from international creative
business. But more than that, CB allows you to build your own professional profile and
personal brand by creating your own learning paths and goals based on your particular
needs, interests and background. You acquire the skills needed to become a flexible and
creative forward thinker with an entrepreneurial attitude, analytical abilities and
collaborative competences.

This programme prepares and trains you for global flexibility in creative business. From day
one you work in cross-cultural international teams, on cross-border projects. For example,
you might learn to write a marketing plan, bring an American disruptive product or brand
to the European market or introduce a European innovation to Africa and the Middle East.
And you spend at least one semester of the programme working or studying abroad. Our
curriculum trains you for careers at companies with a creative core, from vintage to start-up
to scale-up, who are looking for bright, innovative, enthusiastic and well-organised people
to join their team and to propel their commercial potential.

You spend at least one semester working or studying abroad. The curriculum also includes
a half-year minor, studying a secondary subject of your own choice at either HU University
of Applied Sciences Utrecht, another Dutch university or one of our many foreign partner

Entry Requirements

International students
Students applying to our international Bachelor’s degree programmes must hold a
secondary school diploma at a sufficient level (comparable to the Dutch HAVO
qualification). You are eligible to enrol on one of the programmes if you hold any of the
following diplomas:
• Bulgaria: Diploma za Sredno Obrazovanie
• Romania: Baccalaureat
• France: Baccalaureat
• China: senior middle school diploma and huikao (regional examination) certificate
• Germany: Abitur (Zeugnis der Allgemeine Hochschulreife) or Fachhochschulreife
• United Kingdom: a minimum of four GCSEs/IGCSEs at grade A, B or C AND two A/AS
levels in six different subjects
• United States: high-school diploma with college preparatory programme
• International Baccalaureate or European Baccalaureate Diploma

English proficiency
All students, except native speakers of English and those with a relevant Dutch diploma,
must prove that they have good writing and conversation skills in English. If this is not your
first language, you must provide a result from an internationally recognised test of English,
as follows.
• IELTS: minimum score 6.0.
• TOEFL: minimum score 550 (213 computer-based, 80 internet-based).
• Cambridge certificate of Advanced English.
For Chinese students, an IELTS test result is required.


In the first year you explore the foundations of international creative business. You
familiarise yourself with such topics as digital media design, media culture, marketing,
consumer behaviour and writing, presentation and research skills. These introductory
courses offer a first taste of the rest of the curriculum: a great starting point when deciding
which of the elective courses will best suit you.

You also discover our unique approach to teaching. You work mainly in learning teams,
small groups of students who learn together to build their subject knowledge collectively
as well as individually. Your team closely simulates a cooperative professional setting,
consisting of five to seven students guided by a professional development coach and

The first-year courses (5 ECTS credits each) are:

Block 1
• The Professional Landscape
• Humanities
• Marketing Principles

Block 2
• The Professional Landscape
• Digital Media Design
• Principles of Communication

Block 3
• Research Lab & Methods
• Media Culture
• Corporate Communication

Block 4
• Research Analysis & Toolkit
• Creativity
• Consumer Behaviour

In the second year, you start to work on your personal branding. The courses in the first
and second semesters are all compulsory, but in the third and fourth you can also choose
two electives.

The compulsory courses are:

Block 1
• Technology
• Cross-Media Fundamentals
• International Creative Business

Block 2
• Entrepreneurship
• Human-Centred Design
• Intercultural Communication

Block 3
• Global Work

Block 4
• Data Storytelling


Tuition Fee:

 €8,547 for non EEA students and €2000 for EEA students

For more information, you can check out their website here.

Share this