Euro BA in International Hospitality Management

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes September
Tuition (Local students) Data not available
Tuition (Foreign students) Data not available
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Intakes

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Foreign students

Estimated cost as reported by the Institution.

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Foreign students

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Entry Requirements

  • Relevant qualifications accepted by the university.

Curriculum

Year 1

  • The Hospitality Business
  • Food and Drink Operations
  • The Hospitality Consumer Experience
  • Economics and Finance
  • Marketing, Branding and Consumer Psychology
  • Organisations, Management and People
  • Work placement

Year 2

  • Design and the Environment
  • Resources and Revenue Management
  • Hospitality Live!
  • Managerial Accounting
  • Research Methods
  • Managing Service Excellence
  • Work placement

Year 3

  • Business Strategy
  • Contemporary Issues in International Hospitality
  • Dissertation or Placement Project

Options:

  • Beverage Marketing
  • Business Morality
  • Change Management
  • Cruise Management: A Critical Perspective
  • Customer Relationship Marketing
  • Destination Marketing
  • Destination Niche Tourism
  • Destination Niche Tourism: Development and Management
  • e-Travel
  • Entrepreneurship and Small Business Management
  • Festival and Events: A Cross-Cultural Comparative
  • Financial Issues in the International Hospitality Industry
  • Food, Society and Culture
  • Gastronomy
  • Hospitality Consultancy
  • International Management
  • Leadership
  • Management in the Not-for-Profit Sector
  • Management of Meetings, Incentives, Conferences and Exhibitions (MICE)
  • Public Relations
  • Social Media, Marketing and Metrics

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