Public Relations Major

Northern Michigan University
Michigan, United States
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
January August
Total tuition fee (local)
$ 45,020
Total tuition fee (foreign)
$ 67,004

Entry Requirements

  • Relevant qualifications accepted by the university.
  • Proof of English Language proficiency.

Curriculum

Core Subjects:

  • Mass Communication Law  
  • Public Address / Acting (with adviser approval)
  • Communication Theory 
  • Introduction to Public Relations  
  • Research in Public Relations  
  • Public Relations Message Design 
  • Public Relations Case Studies 
  • Campaigns

Choose 1:

  • Introduction to Mass Media 
  • Introduction to Multimedia Journalism 
  • Survey of Journalism 
  • News Writing and Reporting 

PR Theoretical Elective:   

  • Electronic Media Management 
  • The Documentary
  • Intercultural Communication 
  • Global Communication 
  • Mass Communication and Society
  • Special Topics in Broadcasting (adviser-approved topic)    
  • Special Topics in Entertainment and Sports Promotion (adviser-approved topic)    
  • Special Topics in Public Relations 
  • New Media Literacy 
  • Persuasion    
  • Organizational Communication 
  • Crisis Communication  
  • Environmental Communication 
  • Special Topics in Communication Studies

Share this