Bachelor of Public Relations
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
Advertisement
Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Data not available
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- TOEFL: 560 for paper-based test OR 84 (21L, W, S, R) for internet-based test
- International English Language Testing (IELTS): Overall 6.5 AND No band below 6.0
Curriculum
Semester 1
- Communications: Theories and Models
- Social and Digital Media
- Introduction to Public Relations: The Professional and the Practice
- Writing Lab 1: Introduction to Public Relations Writing
- Degree Breadth Elective
Semester 2
- Integrated Marketing Communications
- Presentation Skills
- Writing Lab 2: Writing for Media Relations
- Public Relations Ethics
- Quantitative Research Methods
Semester 3
- Communications Law
- Media Relations
- Strategic Communications Planning
- Writing Lab 3: Writing for Web 2.0
- Degree Breadth Elective
Semester 4
- Internal Communications
- Public Relations Research Methods
- Writing Lab 4: Writing for Print and Media
- Innovative Thinking
- Degree Breadth Elective
Semester 5
- Consulting Skills
- Event Management
- Public Relations Management
- Writing Lab 5: Advanced Public Relations Writing
- Degree Breadth Elective
Semester 6
- Public Affairs
- Fundraising and Philanthropy
- Public Relations in the Non-Profit Sector
- Issues and Crisis Management
- Career Development
- Degree Breadth Elective
- Work Term
Semester 7
- Change Management and Communications
- International Public Relations
- Investor Relations
- Communicating CSR and Sustainability
- Degree Breadth Elective
Semester 8
- Cross-Cultural Communication
- Emerging Issues in Public Relations
- Senior Level Thesis Project: Directed Study
- Building Communities Through New Media
- Degree Breadth Elective