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Higher Diploma in Marketing and Advertising
Course overview
| Qualification | Advanced Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Data not available
- Foreign students
Estimated cost as reported by the Institution.
Application
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- Local students
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- Foreign students
Student Visa
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- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
Admission Requirements
- HKDSE: Level 2 in five HKDSE subjects including Chinese Language and English Language. Each applicant is allowed to use not more than two Applied Learning subjects which shall be at the level of “Attained” or above.
- HKALE: Three passes in the HKCEE, and Level 2/Grade E or above in Chinese Language and English Language*, plus a pass in one AL subject or two AS-level subjects in the HKALE.
- A recognised Pre-Associate Degree or post-secondary Diploma, or
- Being 23 years of age or above on 1st September in the year when admission is sought, or
- Other equivalent qualifications to be assessed by the College.
- Satisfactory completion of studies at a recognised secondary or post-secondary institution outside Hong Kong with qualifications equivalent to the above entry requirements.
Curriculum
Specialization Courses
- Economics for Business Studies
- Information Systems Management
- Introduction to Accounting
- Principles of Marketing
- Understanding Consumers
- Events, Sports and Convention
- Global Business Environment
- Introduction to Business
- Advertising and Integrated Marketing Communication
- AV Production Fundamentals
- Client Servicing Management
- Creative Copywriting
- Introduction to Multimedia
- Media Planning and Analysis
- Services Marketing