Programme Structure & Curriculum
This Direct Honours programme is offered on both full-time and part-time basis. The Marketing Institute of Singapore Training Centre and Northumbria University offer only the final year of the Bachelor of Arts (Hons) in Marketing Management programme in Singapore.
This programme consists of five modules and one professional project.
The institute's Board of Studies will assess all qualifications and admit students into the final year of the BA (Hons) Marketing Management programme.
MIS Diploma in Business Management
MIS Diploma in Sales and Marketing
MIS Diploma in Marketing Management AND Advanced Diploma in Marketing Management
Business or related Diploma from Local Polytechnics
Other related Diploma PLUS Advanced and/or Higher Diploma in business are considered on a case-by-case basis
Students without the relevant qualifications would be required to undertake the MISTC Diploma in Business Management / Diploma in Sales and Marketing / Diploma in Marketing Management and/or Advanced Diploma in Marketing Management, which is the equivalent of the 1st and 2nd years of both Bachelor programmes.
The Marketing Institute of Singapore Training Centre Board of Studies reserves the right to change the above requirements and selection at their sole discretion.
English Language Requirements
All applicants will be required to demonstrate competence in English. Qualifications which are accepted as satisfying the Northumbria Universitys English requirement will include the following:
GCE English Language O Level with grade C or better
GCE English Language A Level with grade E or better
GCE General Paper with grade C or better
International English Language Testing Systems (IELTS) An overall band of 6.0 with a minimum band of 6.0 for writing, 6.0 for speaking, 5.5 for listening and 5.5 for reading
Test of English as a Foreign Language (TOEFL) score of at least 550. Other English qualifications will be assessed on a case of case basis.
MIS English Preparatory Programme Level 1 to 4.
Other English qualifications will be assessed on a case-by-case basis.
Northumbria University reserves the right to change the above requirements and selection at their sole discretion.
SM0374Strategic Management and Leadership
MK0385Buyer Behaviour and Integrated Marketing Communications
MK0388Marketing Management and Strategy
MK0387Direct and Online Marketing
FN0360Ethics and Governance
These programmes involve lectures, group discussions, case studies and presentations by students. Weekly lectures are conducted by qualified and experienced local lecturers approved by Northumbria University . Classes are usually held four to six times a week from 9.30am to 12.30pm, and/or from 2.00pm 5.00pm on weekdays.