GRADUATE DIPLOMA IN ADVERTISING MANAGEMENT (PART-TIME)

Entry Requirements

All applicants must possess:

- A degree or similar professional qualifications from a recognised university / institution; or
- A diploma from a polytechnic with at least 2 years of working experience.

Curriculum

Programme Structure & Curriculum
This is a 12-month part-time programme covering 6 modules at one module every 2 months. With a total of 36 contact hours, this programme is delivered on an intensive basis over 1 weekend per month. Each module, except the Capstone Project, can be taken without pre-requisites and is offered on a rolling basis. Students will commence work on the Capstone Project (GDAM301) from the start of course and be given 12 months period to complete. Final submission of the Capstone project (GDAM301), which may include a project presentation and report, will be required at the end of the 12-month study.
The delivery structure of the 12-month programme is as follows:

GDM 101Marketing Management
GDAM 102Integrated Brand Communication
GDAM 103 Social and New Media Marketing

Capstone Project

GDAM 201 Media Planning  

GDAM 202 Creativity in Advertising

GDAM 301Capstone Project