GRADUATE DIPLOMA IN BRAND MANAGEMENT (PART-TIME)

Marketing Institute of Singapore
Aligarh, Singapore
Qualification
Diploma
Study mode
Part-time
Duration
1 year
Intakes
Contact the university / college
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
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Entry Requirements

All Applicants Must Possess:

- A degree or similar professional qualifications from a recognised university / institution; or
- A diploma from a polytechnic with at least 2 years of working experience.

Curriculum

Programme Structure & Curriculum

This is a 12-month part-time programme covering 6 modules at one module every 2 months. With a total of 36 contact hours, this programme is delivered on an intensive basis over 1 weekend per month. Each module, except the Capstone Project, can be taken without pre-requisites and is offered on a rolling basis. Students will commence work on the Capstone Project (GDBR301) from the start of course and be given 12 months period to complete. Final submission of the Capstone project (GDBR301), which may include a project presentation and report, will be required at the end of the 12-month study.

The delivery structure of the 12-month programme is as follows:

GDM 101Marketing Management
GDBR 103Advertising & Integrated Brand Communication
GDBR 201Brand Strategy
GDBR 202Strategic Brand Management Capstone Project
GDBR 203New Product & Brand Development
GDBR 301Capstone Project

Each module is conducted over 2 months. With a total of 36 contact hours, this programme is delivered on an intensive basis over 1 weekend per month. Each module, except the Capstone Project, can be taken without pre-requisites and is offered on a rolling basis. Students will commence work on the Capstone Project (GDBR301) from the start of the course and be given 12 months to complete. Final submission of the Capstone Project (GDBR301), which may include a project presentation and report, will be required at the end of the 12-month study.

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