MSc International Marketing

Entry Requirements

• A Bachelor (Honours) Degree at a 2:2 or above.  We look for applicants to have a background in any discipline in order to be eligible for the programme.
• We may also consider lesser qualifications if you have sufficient relevant work experience within the industry. 

English Language Requirements:

• IELTS (Academic): 6.5 overall with no component less than 6.0
• TOEFL Internet Based Test: 88 overall with a minimum of 19 in listening, 20 in reading, 22 in speaking and 19 in writing
• Pearson’s Test of Academic English: 60 overall with a minimum of 55 in each component
• Cambridge English Proficiency (CPE): 176 overall with a minimum of 169 in each component
• Cambridge English Advanced (CAE): 176 overall with a minimum of 169 in each component
• Trinity Integrated Skills Test (ISE): ISEIII, ISEIV with a pass in each component
• Other equivalent qualifications.

Curriculum

Subjects include

• Principles and Practice of Marketing
• Consumer Behaviour
• Intercultural Business Communication
• Strategic Brand Management
• Global Marketing
• Research Methods
• Dissertation

Plus one module from

• Direct and Digital Marketing
• Case Studies in International Tourism
• International Festival and Event Management