Qualification
Master's Degree
Study mode
Full-time
Duration
1 year
Intakes
September
January
Total tuition fee (local)
USD 9,401
Total tuition fee (foreign)
USD 17,459
Entry Requirements
- A Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.
- We may also consider lesser qualifications if you have sufficient relevant work experience within the industry.
English Language Requirements:
- IELTS (Academic): 6.5 overall with no component less than 6.0
- TOEFL Internet Based Test: 88 overall with a minimum of 19 in listening, 20 in reading, 22 in speaking and 19 in writing
- Pearson’s Test of Academic English: 60 overall with a minimum of 55 in each component
- Cambridge English Proficiency (CPE): 176 overall with a minimum of 169 in each component
- Cambridge English Advanced (CAE): 176 overall with a minimum of 169 in each component
- Trinity Integrated Skills Test (ISE): ISEIII, ISEIV with a pass in each component
- Other equivalent qualifications.
Curriculum
Subjects include
- Principles and Practice of Marketing
- Consumer Behaviour
- Intercultural Business Communication
- Strategic Brand Management
- Global Marketing
- Research Methods
- Dissertation
Plus one module from
- Direct and Digital Marketing
- Case Studies in International Tourism
- International Festival and Event Management