MSc International Marketing

Edinburgh Napier University
Edinburgh, Scotland, United Kingdom
Qualification
Master's Degree
Study mode
Full-time
Duration
1 year
Intakes
September January
Total tuition fee (local)
USD 9,401
Total tuition fee (foreign)
USD 17,459

Entry Requirements

  • A Bachelor (Honours) Degree at a 2:2 or above.  We look for applicants to have a background in any discipline in order to be eligible for the programme.
  • We may also consider lesser qualifications if you have sufficient relevant work experience within the industry. 

English Language Requirements:

  • IELTS (Academic): 6.5 overall with no component less than 6.0
  • TOEFL Internet Based Test: 88 overall with a minimum of 19 in listening, 20 in reading, 22 in speaking and 19 in writing
  • Pearson’s Test of Academic English: 60 overall with a minimum of 55 in each component
  • Cambridge English Proficiency (CPE): 176 overall with a minimum of 169 in each component
  • Cambridge English Advanced (CAE): 176 overall with a minimum of 169 in each component
  • Trinity Integrated Skills Test (ISE): ISEIII, ISEIV with a pass in each component
  • Other equivalent qualifications.

Curriculum

Subjects include

  • Principles and Practice of Marketing
  • Consumer Behaviour
  • Intercultural Business Communication
  • Strategic Brand Management
  • Global Marketing
  • Research Methods
  • Dissertation

Plus one module from

  • Direct and Digital Marketing
  • Case Studies in International Tourism
  • International Festival and Event Management

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