BA(Hons) Retail Marketing Management

University of Cumbria
Leicester, United Kingdom
Qualification
Bachelor's Degree
Study mode
Full-time, Part-time
Duration
3 years
Intakes
January September
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
USD 40,677

Entry Requirements

  • Related qualifications accepted by the university

English Language Requirements:

  • IELTS: 6.0 (with at least 5.5 in each component)  
  • GCSE / IGCSE / O level English:Grade C
  • Trinity College London (ISE):ISE II pass

Curriculum

Year 1

  • Contemporary Business Management and Organisation
  • An Introduction to Marketing in the 21st Century
  • Business Research and Practice
  • Essentials of Human Resources
  • Principles of Business Finance and Economics
  • Business Sectors

Year 2

  • Applied Research and Analysis
  • Human Resource Management and Development
  • Management Accounting and Decision Making
  • Marketing and Consumer Behaviour
  • Retail Enterprise and Operations
  • Visual Merchandising

Sandwich placement

  • The University of Cumbria Business School Sandwich Placement

Year 3

  • The Independent Project
  • Strategic Leadership, Innovation and Change Management
  • Multi-Channel Retailing
  • Retail Brand Management
  • Retail Management and Globalisation

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