BA (Hons) Fashion Marketing

University of East London (UEL)
United Kingdom
Bachelor's Degree
Study mode
3 years
Total tuition fee (local)
USD 34,866
Total tuition fee (foreign)
USD 41,451

Entry Requirements

  • A Level: Must include passes at A2 in at least one subject.
  • BTEC: Extended Diploma (QCF) or Diploma (QCF)
  • International Baccalaureate: Diploma with 24 points including a minimum of 15 points at Higher Level.

Note: We would normally expect you to have Grade C in GCSE English and Maths.

English Language Requirements:

  • Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).


With a combination of theory-based and practical, creative modules, we’ll give you the ideal foundation to market fashion innovatively and effectively.

In the first of your three years – four if you take the optional year-long placement – you’ll explore key debates in today’s fashion business, such as industry ethics, as part of your introduction to marketing.

You’ll learn about the ‘four Ps’ of marketing – product, price, promotion, place – and put together a fashion magazine, both online and as a hard copy. This will also give you valuable experience in working on photo shoots.

In your next year, you’ll look at areas such as visual merchandising, show production, fashion promotion on film and campaign management. You’ll examine how social media works in relation to fashion.

All that you’ve learned will feed into a big final-year project of your choice. For example, you could bring your skills together to formulate a major marketing strategy for a new perfume brand.

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