BA (Hons) Public Relations

University of Sunderland
England, United Kingdom
Qualification
Bachelor's Degree
Study mode
Full-time, Part-time
Duration
3 years
Intakes
September
Total tuition fee (local)
USD 35,834
Total tuition fee (foreign)
USD 44,551

Entry Requirements

  • Related qualifications accepted by the university.

English Language Requirements:

  • International English Language Testing System (IELTS): an overall score of 6.0, with at least 5.5 in each component: reading, writing, listening and speaking.
  • Pearson Test of English Academic:  a minimum score in each individual element of 51 and 52 overall.
  • Cambridge Certificate of Proficiency in English (CPE): grade C or above.
  •  Cambridge Certification in Advanced English (CAE): grade C or above.

Curriculum

Year 1

  • Introduction to PR Theory & Practice 1 
  • Introduction to PR Theory & Practice 2 
  • Writing for Journalism & PR 
  • Introduction to News, Magazine and Sports Journalism
  • Introduction to Media and Cultural Studies
  • Introduction to Academic Research Skills

Year 2 

  • PR Practice
  • PR & Marketing Communications 
  • PR Strategy & Contexts 
  • PR Placement 
  • Media Studies 1

Final Year 

  • Advanced PR 
  • PR: Crisis Management 
  • PR Practical Project 
  • PR Placement 2 
  • Media Studies 2 

Optional modules:

  • Media Photography
  • Magazine Writing
  • Fashion Journalism
  • Arts, Entertainment & Games Journalism
  • Sports Journalism
  • Broadcast Journalism
  • TV/Radio Production
  • Foreign Languages
  • Media Theory 

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