England, United Kingdom
Qualification
Bachelor's Degree
Study mode
Full-time, Part-time
Duration
3 years
Intakes
September
Total tuition fee (local)
USD 35,834
Total tuition fee (foreign)
USD 44,551
Entry Requirements
- Related qualifications accepted by the university.
English Language Requirements:
- International English Language Testing System (IELTS): an overall score of 6.0, with at least 5.5 in each component: reading, writing, listening and speaking.
- Pearson Test of English Academic: a minimum score in each individual element of 51 and 52 overall.
- Cambridge Certificate of Proficiency in English (CPE): grade C or above.
- Cambridge Certification in Advanced English (CAE): grade C or above.
Curriculum
Year 1
- Introduction to PR Theory & Practice 1
- Introduction to PR Theory & Practice 2
- Writing for Journalism & PR
- Introduction to News, Magazine and Sports Journalism
- Introduction to Media and Cultural Studies
- Introduction to Academic Research Skills
Year 2
- PR Practice
- PR & Marketing Communications
- PR Strategy & Contexts
- PR Placement
- Media Studies 1
Final Year
- Advanced PR
- PR: Crisis Management
- PR Practical Project
- PR Placement 2
- Media Studies 2
Optional modules:
- Media Photography
- Magazine Writing
- Fashion Journalism
- Arts, Entertainment & Games Journalism
- Sports Journalism
- Broadcast Journalism
- TV/Radio Production
- Foreign Languages
- Media Theory