BA (Hons) Marketing

University of The West of Scotland
United Kingdom
Bachelor's Degree
Study mode
4 years
Total tuition fee (local)
USD 9,401
Total tuition fee (foreign)
USD 53,202

Entry Requirements

  • SQA Highers: BBBC (ABBCC/BBBCCC (over 2 years)), including English plus SQA Standard Grade Mathematics or equivalent.
  • GCE A-Levels: CCC, plus 3 GCSEs including English and Mathematics.
  • Irish Leaving Certificate: BBBC.
  • International Baccalaureate (IB) Diploma: 24 points (to include 2 Higher subjects at 4 points).


Year 1
You will be introduced to the concepts of marketing through the modules; Foundations of Marketing, and Marketing Management.

Year 2
You will begin to focus on specific elements of marketing. Modules studied include; Applied Marketing Research, International Marketing, and Sports Marketing Management.

Year 3
Modules include Marketing Communications, Consumers in the 21st Century, and E-Marketing and Sales Management.

Year 4
The Honours dissertation is a major part of your study this year. You will also study Relationship Marketing, and Marketing Strategy.

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